Dan Gillmor has basically thrown in the towel on his citizen journalism site, Bayosphere. Gillmor left a great newspaper job to launch the project, which he envisioned as an opportunity for the people of the SF Bay area to collaborate in producing news content. It didn't work.
I learned some things last year, about media, about citizens, about
myself. Although citizen media, broadly defined, was taking the world
by storm, the experiment with Bayosphere didn’t turn out the way I had
hoped. Many fewer citizens participated, they were less interested in
collaborating with one another, and the response to our initiatives was
underwhelming. I would do things differently if I was starting over.
This site is not about "citizen journalism," but the subject has some bearing on our effort to produce content for niche audiences. The lesson of Bayosphere is that people will not generate your content for you, out of the goodness of their hearts.
One of the areas I'm most excited about is tourism marketing, because I really believe that new Internet tools are opening up a world in which tourists themselves are telling stories that "sell" tourism locations far more effectively than canned brochure copy. Aggregating flickr photos, blog stories, and other comments is going to be a gold mine for tourism marketers who figure it out -- but it's going to take some time. The content is there -- but it has to be mined. It won't create itself, as Bayosphere shows.
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