Hey gang -- if anyone stops by this old, darkened blog anymore, you should know I've packed up my things and moved into new digs. I'm posting over at the Learfield InterAction blog. It's the "official" home for my company's new marketing division. We're a company of journalists, broadcasters and story-tellers, and we're going to use those skills to create cool, compelling content for the niche audiences our clients want to talk to.
I think this new division is a niche of its own that nobody's really filling yet. The mass audience is fragmenting and gathering around specialized interests. Those smaller communities are looking for information or entertainment -- and we're uniquely positioned as a company of journalists to give it to them in just the ways they want. Every potential client, if it's doing its job, has an already-existing passionate audience. Learfield InterAction feeds that passion with compelling, interesting, entertaining content.