With better pacing than tic-tac-toe, but with less chance for serious injury than thumb-wrestling, Bud Light obviously saw the enormous potential of the USARPS, helping to fund a tournament beginning this month in bars across the country. In April, 250 finalists will be flown to Las Vegas to compete for the $50,000 grand prize at The House of Blues in the Mandalay Bay Hotel.This is a great example of compelling content. Sure, it's completely worthless content, and only marginally related to the consumption of beer (except for the fact that drunk people are perhaps more likely to take this event seriously). But it's going to get people thinking about Bud Light. Now, will this sell more beer? Probably. Will it sell more Bud Light? Who knows? But hey, it's only going to cost Anheuser-Busch a pittance for a ton of buzz.
Incidentally, rock-paper-scissors is an important part of the annual bottle-rocket-catching contest between me and my cousin. One year, we had something like 8 ties before we settled "home-field advantage." Perhaps, someday, the story of that epic struggle will be told in more detail, in the USARPSL Hall of Fame. One can only hope.