Whitney Smith of Girls for a Change has a nice summary of how blogging is helpful and important for nonprofit organizations. Go read the whole thing, but here are a couple of blog uses that stand out for me:
- A live tool that we can use as a way to distribute information about
our organization and issues affecting our constituents widely.
- An innovative way to engage our primary focus, young women, in using
technology and creating systems of communication for them to widen
their network globally.
- Enhancing our current volunteer recruitment and donor cultivation tools
by using the blog as an ongoing source of information about issues
affecting girls and about social change.
- A way to get our organization in front of more people for fewer dollars
than we could ever do with our more traditional marketing efforts, our
website or enewsletter.
There are so many reasons for nonprofits to blog that it's hard to boil them down to a few, but you've done a great job. The key to all of them -- the nugget of information I think all nonprofits should take away from your post -- is that a blog is about connecting very intimately with the unique audience you're trying to reach. It's so much more than a traditional website, which functions largely as a "billboard" for information. A blog is a place where you can create a community that centers on exactly the issues you want to discuss, with the people you want to have a discussion with. It's like throwing a big dinner party where all the people are interested in exactly the same conversation as you!
Hat tip to Beth's Blog for pointing me to this. Great stuff, Beth!