Check this out, from podcastingnews.com: 12-24 year olds would choose their MP3 player over traditional radio, according to a recent Bridge Ratings Study. Key findings:
- 85% of the total sample would choose their MP3 player over traditional radio as their preferred option for music.
- There is a clear generational difference between 12-17 and 18-24 year olds.
- For music listening, the Internet is preferred over traditional radio.
- MP3 use far out-paces radio use.
given a choice between listening to music over the Internet or
traditional radio stations, 54% prefer the Internet while 30% prefer
radio. This preference is more pronounced among 18-24 year olds.
- Add variety - more different types of music and different types of programming throughout each day.
- Reduce repetition
- Showcase much more new music
- Hire relateable personalities who can expose this age group to new music.
- Podcast your personalities, create blogs, eliminate the pre-recorded, imported automoton announcers.
- Completely embrace all of the technology available as extensions of the radio station.
commercial loads, placement and production quality. For example,
properly placed hour long sponsorships would enhance client brands and
- Provide what the MP3 player cannot.
Even the suggestions for local radio are interesting, in that they essentially suggest that radio play on the strengths of its new-media rivals. Radio stations are urged to go back to personalities, which are what helps drive blog and podcast loyalty; and they're told to establish blogs and podcasts of their own.