A great example of business podcasting is AgWired. Chuck Zimmerman is a former colleague I've been meaning to mention here for a while. He's doing some really interesting things with blogging and podcasting in the ag industry. His blog has all kinds of agri-marketing information on it, and it also serves as a nice marketing tool for his own business. It's a great model for how a blog can be the primary face a company presents to the public. Everything you need to know about Chuck's business is right there on the blog. Spend 15 minutes at AgWired and you know exactly what Chuck's capable of doing. And that's what a website should do.