Learfield InterActive: Crafting Content for the Long Tail
What do we do?
We help clients build relationships with their unique audience by giving the audience information it wants and values, in place of the traditional corporate blah, blah, blah. Our clients don't just advertise. They educate, entertain and inform.
Of all the areas where social communications and marketing makes the most sense, I think tourism is at the top of the list. Flickr and the blogosphere are full of people talking about their vacations, sharing stories, and posting photos of the great time they had. Tourism marketers are absolutely missing the boat if they don't seize this opportunity to pull together this great content and use it to tell stories about their destination! Check out the photo above from "Dr. Mike" at flickr -- and most importantly, click on the photo to read the story that accompanies it. The photo and story put you right on the Current River in southern Missouri. This single item, found online and produced by a satisfied "customer," does more to sell a destination than 1,000 slick brochures.