Anyone who attended the 2005 Missouri Governor's Conference on Tourism knows Learfield has seen the potential in blogging big events. To see what it looks like, go check out the blog yourself. The value's pretty obvious once you look at all the material that's included in the blog, compared to the amount of information available on the static webpage. The Marketing Diva agrees. She'll be talking to folks who put together big tradeshows about the reasons they need to be blogging their events. You can check out her thoughts on the subject here. For what it's worth, here are three reasons I believe every major event should be blogged: 1. It creates an archived record of the event for your organization to refer to later. 2. It more fully involves the participants -- speakers, exhibitioners (not exhibitionists), and attendees by asking their opinions and allowing them to feel like they're helping to contribute to the experience of the group. 3. It conveys a feeling of "being there" that you just can't get from other media. A brochure or a 1-page summary of the event will explain what happened, but if you want to help people experience the event, nothing beats referring them to an audio link of a speaker's presentation, or a short interview with the guy selling his wares in booth #174. That's a recruiting tool for future shows.