Learfield InterActive: Crafting Content for the Long Tail
What do we do?
We help clients build relationships with their unique audience by giving the audience information it wants and values, in place of the traditional corporate blah, blah, blah. Our clients don't just advertise. They educate, entertain and inform.
Whew! One day down, two to go, at the Missouri Governor's Conference on Tourism. It's not easy to keep up with everything going on at a big conference like this one, but Day One wasn't too bad: eight posts so far, and I have some audio in the can from the second major speaker of the day, Fran Lytle of Brand Champs. Fran spoke about marketing to women--specifically how tourism destinations can market themselves to women. I'll post the audio tomorrow at the tourism blog.
I can't imagine the frustration level involved in relying on a middle-man to communicate. It's like the kids' game "Telephone:" anytime we whisper in someone's ear, our message always ends up changed somehow. And yet political candidates and office-holders have to rely almost exclusively on middle-men to tell their stories to voters. In the past, it's simply been impossible to communicate directly to everyone, without having a reporter or an editor in-between.
That's why I think politicians stand to benefit the most from podcasting, if they do it right. If a politician is forward-thinking enough to talk honestly and interactively with voters, a podcast is a great opportunity to cut out the middle-man. Imagine, after years of relying on a messenger to communicate, being able to talk directly to the people you want to speak to!
Podcasting is really just an extension of the traditional political commercial -- but without the time constraints. What would that kind of candidate site look like? How about this?