June 04, 2009

WFTD Media Day

Wisconsin Farm Technology Days media day was great!  I have known the Crave Brothers for years but had never been on their farm before.  This is one of the most advanced operations in the state.  They milk about 1,200 cows, have their own cheese factory and also an anaerobic digester which produces all of the electricity for the farm and more which the sell to the grid. 

-Bob Meyer

    

 Aerial view of the Crave Farm

June 03, 2009

Ag Secretary in Hoosier Land (Dave Russell's stomping ground)

 U.S. Ag Secretary Tom Vilsack made his first visit to Indiana on Tuesday, June 2. The first of his three stops was in Terre Haute where he made a couple of announcements.  From Terre Haute the Secretary traveled to Indianapolis where he held a news conference at the National FFA Headquarters, where he talked about the Obama Administration’s recovery efforts for auto communities and workers. The final stop was a Rural Communities Forum at the Hendricks County 4-H Fairgrounds at Danville.

-Dave Russell

Sec. Vilsack and Brownfield's Dave RussellBrownfield’s Dave Russell attended the Terre Haute and Hendricks County stops and interviewed the ag secretary.

June 01, 2009

Celebrating Beef Month

May was Beef Month, and Joe Milledge, President and General Manager of KIIC-FM, Thunder Country Radio at Albia, Iowa knows how to celebrate it. Joe teamed up with the Iowa Cattleman’s Association and the Monroe County Beef Producers to serve over 400 burgers to truck drivers dumping corn at the Cargill Grain Processing facility in Eddyville, Iowa.

Joe issued an invite to Brownfield to be a part of the event. So I jumped in the SUV and traveled to Eddyville, not really sure what to expect. But never one to turn down a great burger I arrived at the plant with camera and appetite in hand. WOW, about 475 trucks were expected through the probe station that day. The truckers loved it, some just took their burger and continued through the station, while others dumped their corn and came back to relax at the tables and visit.

KIIC a Brownfield affiliate had speakers set up at the site and truckers were able to listen to many of the Brownfield programs KIIC carries. Milledge carries nearly every program Brownfield offers and had high praise for the programming.

Thanks Joe, I will be back next year.

-Jerry Passer

The end of the Hereford Tour

His ranch situated in northern Illinois, James Milligan runs one of the largest Hereford breeding operations east of the Mississippi River.  He’s well established there.  His place is one of the oldest single ownership ranches in the country.  He talks about its history back to 1836, including stories of the original homesteader who met his demise at the hands of roaming bandits.

From his ranch in Oregon, Bob Harrell manages to get genetics to most parts of cattle country – 14 states – as far east as Minnesota.  He gets noticed.  The Beef Improvement Federation saw fit to name Harrell their Seedstock Producer of the Year.

The friends I made on the Herefords, Heterosis and Headlines Tour impress me because they’re humble, but at the same time proud of their breed.  It’s been decades since Herefords have been at the top of the cattle breed list, but American Hereford Association staff and board of directors make no apologies for what the white-faced animals bring to the table, figuratively and literally.  They make a compelling argument for including purebred Hereford bulls in a breeding program.  It makes for some gentle, excellent performing, low maintenance, and good tasting critters. 

After spending a couple of days exploring feedlots and seedstock providers in the Sunflower State with people who raise and promote them, I’ve learned that Herefords, because they’re easy to get along with, are a “family breed.”  It doesn’t take a big cow poke to handle one in the show ring and many a lasting friendship between families has been forged on the circuit. 

The next time you’re in the market for beef, you might look for the label announcing that Certified Hereford Beef is in the package.  It’s excellent meat, but it’s also likely that those responsible for getting it there are nice people who raise good cattle.

-Tom Steever

Certified Hereford Beef

Hereford Tour Part 5

When asked why Kansas City’s Hen House food stores stock Certified Hereford Beef, meat director Jon Wissmann declares, “because it’s the best beef that we can get.”  One look at the meat counter in one the 13 Hen House locations and it’s obvious Wissmann knows how to retail beef, pork, lamb and poultry.

David Breiner speaks easily about the Flinthills of Kansas.  He raises cattle there and is keenly aware of every type of grass that the thin layer of topsoil can produce.  It takes a pretty lush river bottom to grow a crop of corn where Breiner runs his Herefords, so much of his feed, co-products of corn ethanol production, he buys.

Jon Wissmann and David Breiner

May 28, 2009

Hereford Tour Part 4

One has to press to get performance figures from Sandhills Farms’ Kevin Schultz.  He and his wife Vera seem to come up with some of the top performing Hereford bulls and females around, but humility keeps them from talking about it too much.  It’s likely that one will have to check American Hereford Association statistics to find out exactly how good his Central Kansas breeding stock is.

Lorna Marshallhas an eye for bulls.  That comes in handy when she’s looking to acquire a good one for ABS, the world’s largest bovine genetics company.  They come from anywhere, but they’re going to produce a good healthy calf that gains well and carries a good carcass.  “A multi-trait bull” is what she considers the best.

Colorado cattleman Marshall Ernsthas put his background in the meat industry to good use.  He currently chairs the Certified Hereford Beef program and also maintains a herd of about 30 cattle.  What pleases him most is to see the CHB label in a grocery store.

Kevin Shultz, Lorna Marshall, and Marshall Ernst

May 27, 2009

Hereford Tour Part 3

="Danny

Point at any given pen of cattle at the Ford Country Feed Yard in Ford, Kansas, and chances are Danny Herrmann can tell you within a pound or two how they perform and whether or not he’d buy another load of them.  It’s not bad for being surrounded by 50,000 cattle munching their way to finishing weight.  In peak season they eat as much as 700 tons of feed every day.

One might think that most cattle raised in Wisconsin would come upholstered in black and white.  Not so, says Jerry Huth, who raises Herefords in America’s Dairyland.  By his estimation he’s making the best use of the land, which he says is well suited to grow feed for cattle, whatever the type.

Whether the cattle market is up or down, to Jimmie Johnson, it’s all relative.  The Clinton, Oklahoma cattleman takes it in stride and hopes he has some to sell when the price is high.  He’s curious about how other cattlemen raise and market their stock and talking about his operation comes easily.  Maybe that comes from a background in the tire business and as a radio talk show host.  In fact, Jimmie talked about his first experience of hosting a radio talk show and the pressure that goes with filling an hour of airtime.

Hereford Tour Part 2

Until recently, Denny Hoffman has been a northern California cattleman.  He imagined better prospects for an operation in Nebraska and so far the move has not disappointed him.

Wes Hudson says Hereford cattle are good and productive, everything a good  English breed should be.  He acknowledges that Herefords have had their ups and downs, but firmly believes that they’re still around because “they’re so family oriented.” 

When Bill King was a youngster in New Mexico he thought his best chance of winning a judging contest trip was to compete in the dairy cow division.  He learned from a copy of Hoard’s Dairyman what a decent dairy animal should look like and sure enough, his team won.  Now he serves Hereford breeders as President of the American Hereford Association.


Denny Hoffman, Wes Hudson, and Bill King

May 21, 2009

Tales from Texas

Group Session I had a great time in Austin, Texas, covering one of the USDA’s NAIS listening sessions.  This was the third of several meetings where anyone with an opinion on the National Animal Identification System could voice their concerns and suggestions.  It was a diverse group, from the small farmer who direct markets his beef to the medium-sized hog farmer to the large-scale rancher and feedlot operator.  Everyone had a chance to speak and their comments will be transcribed by the Animal Plant Health Inspection Service (APHIS) as part of the official record.  Once all the NAIS listening sessions are held, and USDA tells me more are being planned, all comments will be combined and given to Ag Secretary Tom Vilsack for his consideration.

I had the good fortune to be able to stay with relatives while in Austin and get an up-close look at this awesome capital city.  My cousins, Erick and Trevor Allen, who grew up in Austin, showed me the sights.  I also got to see Trevor’s nine-year-old daughter Katie play two volleyball games and Erick’s son Foster play the trumpet in the middle school band concert.  Let me tell you - Trevor, Amy, Langley, Katie, Erick, Marshall, Foster, and Riley - these are good people!  

-Julie Harker


Protesting NAIS  

Alice in Dairyland

Bob Meyer and Cheryl O’Brien Alice in Dairyland?  Don't you mean Alice in Wonderland?  No.  If you are a Wisconsin, you know that Alice is one of the most recognizable spokespersons of Wisconsin agriculture.  Alice in Dairyland is a public relations professional working for the Wisconsin Department of Agriculture, Trade and Consumer Protection. She travels throughout the state, nation and world to promote Wisconsin products to audiences of all ages, educating the media, youth and civic groups about the many facets of the state's agricultural industry. 

Brownfield's Bob Meyer has worked with the Alice program for many years.  When Wisconsin selected a new Alice in Dairyland last week, Bob Meyer was there.  I asked him to tell us a little bit about his involvement over the years:

I have been involved with the Alice in Dairyland program for a long time.  Over the years, I have interviewed “Alice” on numerous occasions.  I have been on the preliminary selection panel once and the final selection panel once.  I have emceed the finale program twice.  Counties bid to host the finals so it moves around the state each year.  This year we were in Racine County, next year it will be in Rock County.

In 1993 we decided to do our morning “Daybreak” program live from the Alice in Dairyland finals and feature the then-ten finalists.  Starting at 5 a.m., the candidates sat down to the microphone to talk about themselves and why they wanted to be “Alice”.   That first broadcast originated from the headquarters hotel on Friday morning of the finals and the judges listened to the live broadcast in their hotel rooms.  In 1998, the broadcast was moved to Thursday morning to accommodate an on-the-farm dairy breakfast scheduled for Friday morning.  Over the years, the broadcast originated from hotels, radio stations and even the Wisconsin Department of Agriculture one time.  Because of some logistics problems in 2006, the interviews were pre-recorded on Wednesday for airing on Thursday morning of the finals.  With the end of the “Daybreak” program in June of 2008,  this year the interviews were recorded on Wednesday and posted on the Brownfield website.

One of the great aspects of this program is these are people who become heavily involved in agriculture  which means in most cases, you will see them often down the road.  Just to give you an idea of where some of the former Alices are now:  Debbie Crave and her family will host Wisconsin Farm Technology Days this year on their farm.  Lisa Behnke runs the media room at World Dairy Expo, Shari Hicken is the P.R. person for Wollersheim Winery, Jill Makovec is an account executive for Learfield we have even sent some to other states in an effort to upgrade the world, Amy Fischer is a professor at the University of Illinois at Urbana-Champaign.

-Bob Meyer

The new Alice in Dairyland is Cheryl O’Brien of Eastman, Wisconsin.